Let’s talk about “National” Rallies in the US.

CRSvsFRANCE

Rally is acknowledged as a European sport, so let’s start there. Welcome to the California Rally Series! Often described as a Regional Championship, I want to take a moment and make you think about how BIG our Nation is. Here’s a picture of all of the CRS events with a European County laid over it. We Rally in an area the size of France. 😐 From the Normandy coast all the way down to Monaco. That’s what it’s like to go from Idaho to the Prescott Rally; 1393 Kilometers (865 Miles) away! Here we have a Regional Series where the racers will be towing just as much as one would in the French Federation of Automobile Sport – a National Series! Don’t think for a second that all these rallies are “small regional events”. Four of them are over 100 miles of stages, three of those are 2 day events, and all of them draw talented racers from the area.

Towing cars costs money and time, and time costs money. If you are centrally located in the CRS, your average tow would be about 400 miles to 6 events. Like other series, the CRS drops 50% of your events counting to a championship, but you should do 3 events to be in contention to win said Championship. To and from 3 events = 2400 miles @ ~10MPG (maybe you get 12… 😉) = 240 Gallons of Fuel @ ~$480 (maybe you live in AZ… 😉) Drive time? 40 hours behind the wheel of a truck + trailer. Rallies are mostly on Saturdays, some have recce`, some start Friday, but you can bet most of those hours are coming out of your PTO. 40 hours @ $25 = $1000 (maybe you work at a bigger outfit… 😉) – and we haven’t even bought tires or fuel for the rally car, nor paid for the ~$750 entry fee.

Want to do a US National Championship? Okay! Using the CRS’s model we scale this up to 12 events and the two coasts of the USA at an average tow of 1500 miles. To and from 6 (50%) of the events = 9000 miles @ ~10MPG = 900 Gallons of Fuel @ ~$1800 Drive time? 150 hours (~19 Days) behind the wheel of a truck + trailer. $3750 worth of Paid Time Off. $5500 Total. Yikes!

With this monetary barrier, we are no longer identifying the fastest drivers in the county, we are identifying the teams that have very flexible day jobs, and lots of disposable income. This describes a tiny percentage of the ~400 teams rallying in the USA. Three events in the CRS works because of the size of the region and the fact that competitors do on average 2.5 events a year. Six events across the giant United States is simply too much for the privateer or clubman rallyist to handle.

This is why the NASA National Rally Championship (NNRC) is setup exactly the way it is. One event from each region is used, usually towards the end of the year, and they alternate (Pacific / Atlantic) each year. Racers qualify using 3 methods throughout the season:

  1. Power Stage Win – Be the fastest down the last stage in 2WD or AWD.
  2. Podium Win – Get on the podium at 100+ mile event.
  3. Series Leader – Be in the top ten in points for the Pacific or the Atlantic.

It is designed to identify fast drivers. If you are talented, you could win the National Championship Title by only attending 2 events. The first event to qualify in your region, and the NNRC event itself. Which might even be close to you this year. 😀

 

Getting Started: Social media for your rally team

stamp3Imagine the sport of rally in the 80’s. You just got a postcard inviting you to the next rally and the results from the first event of the year still haven’t shown up in your mailbox (post office a.k.a horseback). You scour “Dusty Times” for a write up, and if you’re lucky, they might mention you in the final results for the weekend. Last week you spoke with Bill (the press guy from the rally) on the phone and told him the crazy story about how you passed car 403 on stage 2 with a millimeter to spare, and bullshitted about how your VW with a cam is faster than those silly Fire Arrows.

In order to get the story out you had to physically type and mail it – or call someone who would do this for you. You flip the pages and head straight for the rally section. Pure joy as you see a grainy shot of you and your co-driver with wheels off the ground jumping your European 4 cylinder. You can just make out the tire sponsor sticker on the back fender. Time to call your pal Mike at the local Firestone. “The team made the paper! Now how about a good price on four new tires?”

A couple hours of hard work paid off, and ALL OF THIS can be accomplished in 5 minutes with your smart phone in 2015, but you still have to be willing to do the work. Occasionally rallies that I go to have dedicated PR, but for the most part though, the organizer is own their own to tell the story. Some organizations are much better at this than others, and you generally won’t see a consistent message from rally to rally. Which is why you have to do it yourself, and keep doing it. It amazes me that we have phones that can send text, pictures, and video directly to outer space – yet I frequently see only 2 or 3 tweets and one dedicated instagram’er from a rally with over 60 competitors. 🙁

Why social? Here’s 5 reasons: People love a good story (and love to live vicariously through you) ; You document your adventure for the future; Cyber spectators (more people are tuning in to get the scoop); You can get help at the event; Support from friends and sponsors!
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