Following up on this post: “Getting Started: Social media for your rally team” I want to give you some more insights on pushing content to social media. The included graphic is my Recipes for IFTTT (If This Then That). I trigger events with Instagram now, and I’ll give you some more tips for successful social.
A picture is worth MORE than 1000 words on Social Media. Text updates are all but ignored by your followers on Facebook, Twitter is getting that way, and Instagram was picture focused from the beginning.
Try to post directly on the Social Site of choice if you can. While automation is nice and handy, this IFTTT shared post will hardly bee seen on Facebook, because it didn’t get posted directly to the site. Both Facebook and Twitter suppress outside shared posts, and Instagram is a straight up walled garden. You have to work with the system to overcome this.
- Facebook owns Instagram. It appears that anything posted and shared is 1:1
- Facebook “hates” Twitter. It appears that anything shared here is suppressed
- Twitter “hates” Facebook. Seen a Facebook share on Twitter? It’s a mess
- Instagram can only post to Instagram
- Instagram posts shared to Twitter are also a mess
- Thank goodness Instagram recently added profile switching 🙂
My Recipes for IFTTT
The goal is to get native picture shares on all 4 sites. I now use Instagram to post pictures that also share to Facebook. I use a great IFTTT recipe for native Instagram picture posts to Twitter and I save the photos to my Flickr feed. From Flickr, I post it to the Rallynotes.com Tumblelog on WordPress. New article posts on rallynotes.com (like the one you’re reading) push to Facebook and Twitter automatically, but as I said: They won’t be viewed by your followers any where near the number of times if you posted the article directly to Facebook. Algorithms, YAY! 😀
Spinning the old rallynotes social media machine back up. Let’s get this back on the stages!
Rally is acknowledged as a European sport, so let’s start there. Welcome to the California Rally Series! Often described as a Regional Championship, I want to take a moment and make you think about how BIG our Nation is. Here’s a picture of all of the CRS events with a European County laid over it. We Rally in an area the size of France. 😐 From the Normandy coast all the way down to Monaco. That’s what it’s like to go from Idaho to the Prescott Rally; 1393 Kilometers (865 Miles) away! Here we have a Regional Series where the racers will be towing just as much as one would in the French Federation of Automobile Sport – a National Series! Don’t think for a second that all these rallies are “small regional events”. Four of them are over 100 miles of stages, three of those are 2 day events, and all of them draw talented racers from the area.
Towing cars costs money and time, and time costs money. If you are centrally located in the CRS, your average tow would be about 400 miles to 6 events. Like other series, the CRS drops 50% of your events counting to a championship, but you should do 3 events to be in contention to win said Championship. To and from 3 events = 2400 miles @ ~10MPG (maybe you get 12… 😉) = 240 Gallons of Fuel @ ~$480 (maybe you live in AZ… 😉) Drive time? 40 hours behind the wheel of a truck + trailer. Rallies are mostly on Saturdays, some have recce`, some start Friday, but you can bet most of those hours are coming out of your PTO. 40 hours @ $25 = $1000 (maybe you work at a bigger outfit… 😉) – and we haven’t even bought tires or fuel for the rally car, nor paid for the ~$750 entry fee.
Want to do a US National Championship? Okay! Using the CRS’s model we scale this up to 12 events and the two coasts of the USA at an average tow of 1500 miles. To and from 6 (50%) of the events = 9000 miles @ ~10MPG = 900 Gallons of Fuel @ ~$1800 Drive time? 150 hours (~19 Days) behind the wheel of a truck + trailer. $3750 worth of Paid Time Off. $5500 Total. Yikes!
With this monetary barrier, we are no longer identifying the fastest drivers in the county, we are identifying the teams that have very flexible day jobs, and lots of disposable income. This describes a tiny percentage of the ~400 teams rallying in the USA. Three events in the CRS works because of the size of the region and the fact that competitors do on average 2.5 events a year. Six events across the giant United States is simply too much for the privateer or clubman rallyist to handle.
This is why the NASA National Rally Championship (NNRC) is setup exactly the way it is. One event from each region is used, usually towards the end of the year, and they alternate (Pacific / Atlantic) each year. Racers qualify using 3 methods throughout the season:
- Power Stage Win – Be the fastest down the last stage in 2WD or AWD.
- Podium Win – Get on the podium at 100+ mile event.
- Series Leader – Be in the top ten in points for the Pacific or the Atlantic.
It is designed to identify fast drivers. If you are talented, you could win the National Championship Title by only attending 2 events. The first event to qualify in your region, and the NNRC event itself. Which might even be close to you this year. 😀